Party in the Grove is a celebratory identity of print and digital collateral for the Kathrine G. McGovern College of the Arts’ first open house showcasing performing and visual arts at the University of Houston. Faculty, staff, and students from the School of Art, School of Theatre & Dance, and the Moores School of Music collaborated with KGMCA’s community-focused institutions: Blaffer Art Museum, Center for Art & Social Engagement, and the Cynthia Woods Mitchell Center for the Arts to kick off the fall 2018 semester. With performances, studio and venue tours, exhibitions, local supporting vendors and eateries, a giant paint-by-numbers mural, and a closing pep rally, the Houston community joined the entire campus in celebrating the arts.
/ Publications /
"This is the ideal opportunity to showcase how the College and the city of Houston are top arts destinations."
– Andrew Davis, Dean of Kathrine G. McGovern College of the Arts
Invitation collateral includes save the date postcards and bi-fold invitations. Additional event collateral includes posters, handbills, event schedule fans, yard signs, a set of paint-by-numbers mural, feather flags, stage panels, directional wayfinding vinyl, and promotional items, such as sunglasses and pens.
/ Digital Collateral /
From web presence to social media campaigns, digital collateral includes web banners, digital vendor and student vendor forms, digital ads on third party sites, branded e-blasts, Snapchat filter and social media graphics.
Social Media Social media posts for Party in the Grove can be found on the Kathrine G. McGovern College of the Arts' Facebook, Instagram, and Twitter accounts. Watch full vendor spotlights, as well as highlights from Party in the Grove on KGMCA's Instagram stories.
Party in the Grove 2018 © Photo Courtesy of Tracy Ngo and Jesse Reyes
