print / 3D / identity / digital / fall 2015
Brand identity and collateral of a mobile post-workout rejuvenation center. Geared towards people who work out and exercise regularly, the Second Wind offers recovery services and products after workout regimes. Identity system includes brand guidelines of print, signage, packaging and digital touchpoints.
"A truck is a cheaper and faster way of doing business, one backed by the power of social media and the freedom to go to your customers, rather than waiting for them to come to you."
— Dave Lavinsky, Growthink Founder
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/ Identity Guidelines /